BSMKT · Current · 112 CUs

Bachelor of Science, Marketing

Source: WGU Program Guide·v202501·8/27/24

About This Degree

WGU Catalog 2026-03

The Bachelor of Science in Marketing is a competency-based program that prepares graduates for a career in the fields of marketing and sales across a variety of business types. Graduates with a major in Marketing will combine a set of general business competencies with a set of in-depth competencies from the field of marketing. These competencies align with a variety of positions in marketing, brand management, sales and digital marketing.

Official catalog text — WGU-authored.

Degree History

First offered2024-11StatusCurrentCUs112

Program Learning Outcomes

WGU Catalog 2026-03

Official WGU-authored outcomes from the catalog Program Outcomes section.

•The graduate describes the role of consumer behavior in meeting consumer needs to achieve organizational goals.
•The graduate explains how search engine optimization and digital advertising support an organization's mission and business goals.
•The graduate applies the components of distribution and promotion to align with content marketing goals.

Areas of Study

5 groups · 37 courses

Course groups from the WGU Program Guide. Expand each group to see course descriptions and competencies.

Course Roster (35 courses)

WGU Catalog 2026-03

Term 1

Code	Title	CUs
C715	Organizational Behavior	3
D072	Fundamentals for Success in Business	3
D082	Emotional and Cultural Intelligence	3
D270	Composition: Successful Self-Expression	3

Term 2

Code	Title	CUs
C458	Health, Fitness, and Wellness	4
D174	Marketing Management	3
D265	Critical Thinking: Reason and Evidence	3
D078	Business Environment Applications I: Business Structures and Legal Environment	2

Term 3

Code	Title	CUs
D268	Introduction to Communication: Connecting with Others	3
D388	Fundamentals of Spreadsheets and Data Presentations	3
C716	Business Communication	3

Term 4

Code	Title	CUs
D081	Innovative and Strategic Thinking	3
D196	Principles of Financial and Managerial Accounting	3
C273	Introduction to Sociology	3
D175	Consumer Behavior	3

Term 5

Code	Title	CUs
D079	Business Environment Applications II: Process, Logistics, and Operations	2
D076	Finance Skills for Managers	3
C483	Principles of Management	4

Term 6

Code	Title	CUs
D246	Influential Communication through Visual Design and Storytelling	3
C955	Applied Probability and Statistics	3
D089	Principles of Economics	3
D098	Digital Marketing	3

Term 7

Code	Title	CUs
D176	Content Marketing	3
D080	Managing in a Global Business Environment	3
C165	Integrated Physical Sciences	3
D177	Brand Management	3

Term 8

Code	Title	CUs
D351	Functions of Human Resource Management	3
D266	World History: Diverse Cultures and Global Connections	3
D099	Sales Management	3
D198	Global Arts and Humanities	3

Term 9

Code	Title	CUs
C723	Quantitative Analysis For Business	3
C722	Project Management	3
D253	Values-Based Leadership	3
D361	Business Simulation	4

Term 10

Code	Title	CUs
D178	Marketing Strategy and Analytics	3

Total: 106 CUs across 35 courses. Degree total per catalog: 112 CUs.

← Back to Degrees