MSMK · Current · 33 CUs

Master of Science in Marketing, Digital Marketing Specialization

Source: WGU Program Guide·v202301·9/27/23

About This Degree

WGU Catalog 2026-03

The Master of Science in Marketing with a specialization in Digital Marketing is a competency-based degree program that develops digital marketing skills that can be applied to a variety of sectors, such as corporations, small businesses, government agencies, non-profits, and healthcare and education institutions. The competencies in this program measure in-demand skills preparing you to develop, manage, and lead digital marketing activities and campaigns using email marketing, social media marketing, and e-commerce. You will demonstrate competencies of creative and written digital marketing skills through coursework, assessments, simulations, and activities using industry platforms and tools. The program concludes with an experiential learning capstone course where you will deliver a digital marketing project to a business client to culminate the skills learned throughout the program. Industry certifications are also included in the program..

Official catalog text — WGU-authored.

Degree History

First offered2022-12StatusCurrentCUs33

College name history

College of Business→School of Business

Program Learning Outcomes

WGU Catalog 2026-03

Official WGU-authored outcomes from the catalog Program Outcomes section.

•The graduate applies strategic marketing tools and methodologies to inform decision-making.
•The graduate constructs engaging stories for a target audience that influences consumer behaviors and builds consumer relationships.
•The graduate develops social media marketing strategies to achieve organizational goals.

Related Programs

M.S. Marketing

This track: Digital Marketing Specialization

parallel specialization

Other tracks in this family:

MSMKA— Marketing Analytics Specialization

Areas of Study

2 groups · 11 courses

Course groups from the WGU Program Guide. Expand each group to see course descriptions and competencies.

Course Roster (11 courses)

WGU Catalog 2026-03

Term 1

Code	Title	CUs
C200	Managing Organizations and Leading People	3
D263	Frameworks for Strategic Decision-Making	3
D373	Marketing in the Digital Era	3

Term 2

Code	Title	CUs
D374	Market Research	3
D375	Marketing Communications and Storytelling	3
D376	Product, Price, and Customer Experience	3

Term 3

Code	Title	CUs
D377	Digital Marketing Foundations	3
D379	Social Media Marketing	3
D380	Email Marketing	3

Term 4

Code	Title	CUs
D381	E-Commerce and Marketing Analytics	3
D384	Marketing Experiential Capstone	3

Total: 33 CUs across 11 courses. Degree total per catalog: 33 CUs.

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